How Landing grew 180% YoY after losing $20 million in 2025

The Covid-19 pandemic impacted the way we live and work in a myriad of ways. While making remote work a necessity for millions, it sparked a real estate boom to accommodate the new normal. For some businesses, this meant adapting...and then adapting again.

Landing, a flexible living platform that offers fully furnished apartments for short-term rental, was an initial beneficiary of this shift, as a growing cohort of digital nomads searched for locations to hunker down. But change is a part of life for all businesses, and Landing saw a decline in its customer base and a $20 million loss in the post-Covid world of 2025.

Now, a strategy shift to partner with multifamily operators on a revenue share model has changed the company’s trajectory once more, and Landing’s SVP of revenue, Jed Miciak, says revenue has grown 180% YoY in 2026.

“The return to office we saw in 2022 to 2023 really drove a lot of the strategy,” said Miciak. “You didn’t have the same demand in shoulder seasons that you did in peak Covid. That necessitated the strategy for us to think about a little bit more robust revenue model that allows us to be able to perform both in peak season and in our shoulder season.”

Sharing the wealth

Landing’s strategic pivot meant moving away from its membership model of renting out apartments for two to three months—which contributed to revenue losses when the units would sit vacant. Now, Landing works with a host of brand new apartment buildings across the US and takes on their vacant units, furnishes them, rents them out on a short-term basis, and gives a share of the profit back to the building.

“What operators are seeing in the multifamily space is it allows them to be able to create compression on their remaining inventory,” he said. “A lot of apartment owners are starting to think about the perishable good that it is. Hotels, airlines, they got this concept for a while that if you don’t sell it today, it’s revenue loss.”

Nick Del Pego, CEO of Deckard Technologies, an AI-powered software that monitors the housing market, said he’s seen an uptick in short-term rental companies partnering with multifamily operators as these types of apartments become increasingly available.

“We’re seeing a lot of people buy up duplexes, triplexes, quads, condos, even seeing some apartment buildings make some shifts in the market,” he said. “We tend to see this too particularly in denser areas. When you think of a lot of the Florida coast, there’s a lot of these high-rise coastal buildings that could be four units, that could be 10 units, that could be a 30-story tower.”

Taking a 20,000-foot view of the sector, Del Pego said short-term rentals aren’t decreasing in quantity, but instead they are relocating across the US. He points to Airbnb’s whole home listings across 940 US metro and micro areas where “supply is up about 5% nationally, but in the country’s 30 largest markets it has been flat to slightly down for three years.” He said smaller metros and vacation communities grew about 10% in the past year.

Quick shifts

Miciak said part of Landing’s growth strategy is to be able to evolve with both its customer and its operators. He said Landing’s customer base has evolved into three categories: customers looking for a short-term option for less than a month; customers who might be transitioning their housing who stay for two to three months; and customers looking for a semipermanent housing option, especially as interest rates look to head higher over the coming months.

He said Landing has also explored contracts of different lengths with operators who are testing out the business model: Lengths have varied from month-to-month to a five-year contract.

Miciak believes that being able to shift quickly with the changing marketplace will allow Landing to continue growing.

“It’s really driving more and more revenue to our partners,” he said. “That’s what my team focuses on. Ultimately, the higher revenue that we give to our partners, the more growth that we unlock.”