Layla Ilchi

Reporter, Revenue Brew

Layla Ilchi is a Reporter at Revenue Brew covering sales and revenue stories. She previously covered fashion and accessories news at Women's Wear Daily. Layla is a graduate of New York University's Gallatin School of Individualized Study and has a master's degree in journalism from Columbia University.

An AI robot sitting at a desk next to person working
Revenue Operations

HubSpot report shows siloed data is hurting AI ROI

According to a new report, 78% of revenue leaders say that data living in siloed systems is actively limiting their ability to make decisions.

Layla Ilchi
Headshot of Stephen Frieder, a clean-shaven white man with short brown hair, wearing a blue blazer and patterned button-down shirt, smiling at the camera.
Revenue Operations

Adobe’s $5 billion enterprise business is defined by these three “pillars” of strategy

Here’s how Adobe enterprise CRO Stephen Frieder is driving growth through AI.

Layla Ilchi
an image from Tarte's brand trips
Revenue Marketing

How Tarte’s influencer marketing strategy fuels growth

The beauty brand has set the precedent for the viral brand trip with its “Trippin with Tarte” events.

Layla Ilchi
revenue graphic
Revenue Operations

Report: 54% of GTM leads say speed to revenue is a top priority for growth

A new report from Seismic shows the top priorities and barriers to growth for the modern-day CRO.

Layla Ilchi
Justworks logo
Customer Success

YourRevOrg: How Justworks’s focus on small businesses drives growth

The HR company has grown into a go-to platform for PEO solutions over the last 15 years.

Layla Ilchi
Thomas Wyatt
Customer Success

Twilio CRO Thomas Wyatt on the company’s $5 billion revenue milestone

The cloud-based communications platform credits its growth to its self-service offering.

Layla Ilchi
a magnet with small chess pieces being pulled toward it
Customer Success

Why a hybrid inbound-outbound sales strategy could increase win rates

Inbound marketing has become an essential part of the GTM mix.

Layla Ilchi
Evite's homepage
Customer Success

How Evite’s rebrand is meeting today’s partygoers

The rebrand is meant to continue Evite’s revenue growth, which increased 5x since 2020.

Layla Ilchi
Lovepop cofounders
Customer Success

How Lovepop’s AI-led customer service strategy is driving growth

The 3D greeting card company saw its AI tools increase conversion rates by 25%.

Layla Ilchi
AI pricing discrimination
Customer Success

SaaS companies are moving toward outcome-based pricing

HubSpot and ServiceNow are transitioning from seat-based to outcome-based pricing for AI tools.

Layla Ilchi