Workleap names Peter Dougherty as CRO

HR tech company Workleap is embarking on its next phase of growth with the appointment of Peter Dougherty as its chief revenue officer.

The Montreal-based company—behind Workleap platform, an AI-powered HR solution, and ShareGate, a data migration and governance solution—is bringing Dougherty on to its team to help facilitate global growth by aligning sales, marketing, and customer success.

Dougherty comes to Workleap with over 15 years of experience working at SaaS organizations, including global payments orchestration platform Spreedly and point-of-sale (POS) and e-commerce platform Lightspeed Commerce.

“What’s our value? What are the problems we solve? How are we helping our customers innovate and do more, especially in the era of ‘do more with less?’” Dougherty said about his overall strategy. “That’s the center point. That’s the middle of the onion of how you build great alignment across the organization.”

Dougherty said articulating the messaging to various departments, from sales to customer success, is the key. He said many organizations focus on customer acquisition while scaling, though retention and growth should also be front of mind.

“Especially as you’re going multiproduct, you need to focus on both sides of the revenue bow tie,” Dougherty said.

Looking back: Dougherty’s appointment comes after Workleap acquired end-to-end compensation solution platform Barley last year. Through the acquisition, the company introduced Workleap Compensation, which helps clients streamline their compensation workflows.

Looking forward: Incentives and compensation management trends are becoming a more regularly discussed topic for the team here at Revenue Brew, and we’ll certainly ask business leaders about it at our upcoming event, Building Growth through Resilience. Is it the most criminally undervalued of the “recruit, retain, revenue” mantra that many business leaders adhere to? Watch this space.