As consumers grow thirsty for luxury water, A1R water plucks it out of thick air

If you’ve ever found yourself surrendering to the thick and stubborn air of South Florida, you’d never guess that same air is being turned into a luxury experience.

• A1R water—founded in Abu Dhabi, UAE, in 2018 and relocating to South Florida in 2025—uses atmospheric water generation (AWG) technology to pluck water out of thick air.
• The company uses AWG to capture ambient humidity, cool air into condensation, and collect, filter, and finally package the water.

A1R has used their manufacturing process as a broader marketing strategy to break into an increasingly crowded luxury water market.

Building a strategy that flows: Pete Carr, chief executive of A1R water, is a 35-year veteran of the beverage industry. In an email to Revenue Brew, Carr said that the brand’s priority is using connections and experience to get its products into as many hands as possible.

• This includes stocking at brands and hotels like Conrad (Hilton) Abu Dhabi, Fairmont Hotels & Resorts, and Le Meridien.

“The more we can build awareness, the better able we’ll be to drive credibility and commercial traction, which in turn attracts investment and fuels continued innovation,” Carr wrote.

Making a splash: If you ask COO Ryan Bibbo, water hasn’t changed “since Moses was a baby.” The executive said his team is working to market A1R as an innovator. Of course, essential to that is the humid air of South Florida, thus, Bibbo and his team have worked to ink deals with sports teams in the area to drive that association home: It is now the official water of the Miami Heat and Inter Miami CG.

“The ability to actually be a true disrupter in this space—and I think that’s what’s gotten people quite excited, including ourselves—is we are a completely unidentified source of water,” Bibbo told Revenue Brew.

According to research firm Grand View, the global bottled water market is projected to reach $611 billion by 2033.