Ammortal is using savvy partnerships to grow and substantiate its brand

A $160,000 bed has entered the chat. The Chamber—a translucent bed sandwiched between two platforms of red lights (imagine a red light panini press with a bed in the middle)—is produced by Ammortal, a wellness tech company founded in 2023.

Its execs say it needs to be experienced to be understood. According to the company, the Chamber is “designed to enhance strength, speed recovery, and increase reaction time.”

• To do this, it combines several therapeutic technologies, including red light therapy, pulsed electromagnetic fields, molecular hydrogen inhalation, and vibroacoustic therapy.

With a new product, Ammortal has turned to partnerships to grow awareness and revenue.

Picking a partner. Curtis Christopherson, chief growth officer, knows the power of a good partnership. He’s used them to grow Ammortal’s profile by establishing relationships with high-end hotels. This introduces wealthy consumers to the brand and works as an early revenue stream while Ammortal grows.

“Hotel spa resorts are looking for beautiful spa-like experiences that lean into the longevity market because the consumers are looking for it,” Christopherson told Revenue Brew. “In that hospitality world, we’ve had elite adoption.”

Not all partnerships come down to revenue, such as the one Ammortal inked with Super Bowl champions the Seattle Seahawks. While partnerships with various sporting teams don’t drive revenue, they can be a good fit to drive growth.

“Some of the best athletes in the world, like [MLB player] Mike Trout, invest in our product. People like to follow those leaders, and that has enabled us to build awareness around our product,” Christopherson said.

Give-and-take. Rob Insinger, co-founder at Ammortal, said that five years ago, it was more challenging to sell teams on installing a bed. Now, the popularity of wellness products has made this easier.

“Today, recovery is a core pillar for most facilities…We’re asking a partner to allocate square footage, run power, train staff, invest in marketing, and possibly shift how they fundamentally think about their space,” Insinger told Revenue Brew in an email.

Insinger also shared that some wellness facilities are building new membership models that strictly feature the Ammortal bed, making it a core part of their appeal, rather than just another amenity.

Ammortal CEO Brian Le Gette said that the company is eyeing partnerships with wellness brands to help customers achieve what he calls “human vibrancy.”

“The true way to achieve that is for us to accelerate…the coming together of companies that also care about the customer that they’re serving,” Le Gette told Revenue Brew.