Conga announces new chief revenue officer

AI-powered document automation and contract life cycle management company Conga has appointed Lisa Martin as chief revenue officer. Martin was formerly CRO at unified communications company 8x8 and held senior leadership positions at both Twilio and Genesys.

Conga has also appointed Brian Kyle as CFO. He was previously CFO at fintech platforms Caseware and DH Corp. Both appointments come just seven months after Dave Osborne was appointed Conga CEO in April, replacing Noel Goggin.

Growth plans: The company’s bolstering of its executive ranks comes as it signals its intent to buy enterprise AI platform PROS’s B2B CPQ (configure, price, quote) business. It’s been a busy year for the company on many fronts: In April, Conga announced a multiyear strategic collaboration agreement with Amazon Web Services, which scaled the availability of Conga’s RLM, or revenue life cycle management, offerings in the AWS Marketplace.

Martin said she took the job in part because she feels her expertise can help the company grow.

“I’ve spent the last almost two decades in customer experience and employee experience solutions, and when I started talking to the team at Conga, it really is a continuation or part of that customer journey,” she said.

CROs in the spotlight: There’s no question the role of the CRO has a newfound prominence, though Martin said she feels the most popular new edition to the C-suite is at a crossroads in strategizing for growth—she is focused on nailing that equation.

“One of the challenges that every CRO is facing right now is the productivity model that we used to run and build organizations by is dead,” Martin said.

She also said the ability for CROs to contribute to strategy is becoming more important.

“It’s about: How do we retain those customers? How do we go to market? What’s the strategy? ” Martin said. “I think [the CRO] role is becoming bigger and bigger in an organization.”